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The Scholarly Kitchen recently released an article about publishers forcing readers to choose between buying a hard cover book or an E-book by releasing e-books weeks later in order to push print sales. But why should readers have to choose? Is there a way publishers can raise print book sales and keep the e-readers happy all while making a profit? Michael Clark seems to think so.
The Indie rock music industry has been allowing its customers to “have its cake and eat it too.” When their customers purchase a CD in stores, they are given a URL code to go online and download the digital version for their digital music library. Studies have shown that sales for records are up 16.3% compared to 2011. But is the music industry getting ahead of its self by offering this free digital copy? Clark states, “They realize that they are not cannibalizing their revenue by “giving away” the digital edition because they were never going to make both sales.” Does the Indie Rock music industry have a good thing going? Could publishers take their strategy and ultimately raise the sale of hard cover books?
This is an avenue in which publishers need to consider. Currently the sale of hard cover books are decreasing, e-books are increasing, and publishers need to find a way to keep print books around if they are going to continue to produce them. This is one way they could potentially fix the decrease in sales. If they could offer an e-book with every purchase of a hard cover book, then the reader could have two ways to access their content. And if their digital copies were to ever disappear due to a technological failure, the reader would always have their print backup. The publisher could ultimately sell more print books while making the reader happy.
by: Chelsea Kekahuna